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Privacy Policy

Last updated: October 16, 2026

1. Introduction

Tellura ("we," "our," or "us") is operated by ZVN DEV. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI visibility monitoring platform at tellura.io, including the Tellura app for Shopify.

2. Information We Collect

Account Information: When you register, we collect your name, email address, and password (stored as a salted cryptographic hash).

Workspace Data: Business name, industry, website URL, competitors, prompts, and AI response data that you create within your workspace.

Usage Data: Credit usage, query history, login timestamps, and feature interactions for billing and service improvement.

Waiting List: If you join the waiting list on our homepage, we collect the business name and email address you enter, the city our page used for its sample questions (worked out roughly from your IP address, which we do not store), and any campaign tags in the link you followed. We use them only to contact you about Tellura, and we delete them if you ask.

Payment Information: Processed securely by Stripe. We do not store credit card numbers. We retain your Stripe customer ID for billing purposes.

Integration Data: If you connect third-party services (e.g., Cloudflare, Google, or Shopify), we store encrypted API credentials and sync metadata such as crawler visit logs.

Shopify Store Data: If you connect a Shopify store, we read and store product data from it. Section 5 explains exactly what, why, and when it is deleted.

3. How We Use Your Information

We use your information to:

  • Provide, operate, and maintain the Tellura platform
  • Process AI visibility queries across supported platforms
  • Track credit usage and manage billing
  • Send transactional emails (password resets, team invitations, report delivery)
  • Improve our service and develop new features

4. AI Platform Queries

When you run prompts, Tellura sends queries to third-party AI platforms (OpenAI, Anthropic, Google, Perplexity) on your behalf. These queries contain your prompt text, which may include your business name and competitor names. Each platform's own privacy policy governs how they process these queries.

5. Shopify Stores

This section applies when you connect a Shopify store to Tellura, either from tellura.io or by installing the Tellura app from the Shopify App Store.

What we read and store. The Tellura app asks Shopify for three permissions: read products, write products, and read themes. With them we read and store:

  • Your store's myshopify.com domain and store name
  • Products: title, handle, status, description, SEO title and description, and which product template each one uses
  • Product metafields and their definitions, such as names, types, and validation rules
  • An access token for your store, encrypted at rest (AES-256-GCM)

We also read your published theme's template files to see which product fields your pages show. We read them when you open the Theme view and do not store them.

What we do not collect. Tellura does not ask Shopify for access to customers, orders, or payments. We do not read or store personal data about your customers.

How we use it. We use your store data to show which products are missing copy, to draft descriptions, SEO fields, and metafield values, and to publish the drafts you approve back to your store. Nothing is written to your store until a person in your workspace approves it. Before each write we save the value it replaces, so you can revert the change from Tellura.

AI processing. When you ask Tellura to draft copy, we send the product's title and handle, the field being written, and your workspace's business profile and verified facts to an AI model provider (currently OpenAI). The provider returns a draft, which is shown to you for review. The provider's own terms and privacy policy govern how it processes these requests.

How long we keep it. We keep your store data while the store is connected and refresh it on each sync.

Uninstalling and deletion. When you uninstall the Tellura app, we stop reading your store and delete its access token. Shopify then sends us a request to erase your store's data, 48 hours after the uninstall. Within 48 hours of that request we delete the store connection, the synced products, metafields, and metafield definitions, and the saved values we kept for reverting changes. You can also ask us to delete this data sooner by writing to support@tellura.io.

Drafts stay in your workspace. Drafts are content your workspace created in Tellura, so the erasure above does not remove them. Each draft holds the product page address, the field it is for, the draft text, and the field's value when the draft was written. Drafts stay until you delete them, delete your workspace, or ask us to delete them.

Requests about your customers. Because we store no personal data about your customers, a customer data request or erasure request from Shopify finds nothing to return or erase. We confirm that to Shopify.

6. Data Sharing

We do not sell your personal information. We share data only with:

  • Stripe for payment processing
  • Resend for transactional email delivery
  • Sentry for error tracking and performance monitoring
  • AI providers (OpenAI, Anthropic, Google, Perplexity) for query execution and, for connected Shopify stores, drafting product copy
  • Little Friend for privacy-friendly analytics and session recordings (see section 10)
  • Neon for database hosting (encrypted at rest)

7. Data Security

We protect your data with:

  • Encrypted passwords (scrypt with salt)
  • Encrypted integration credentials (AES-256-GCM with scrypt-derived keys)
  • JWT-based authentication with short-lived access tokens
  • HTTPS encryption in transit
  • Role-based access control and tenant isolation

8. Data Retention

We retain your data for as long as your account is active. AI response data is retained for historical analysis. Shopify store data follows the rules in section 5. You may request deletion of your account and associated data by contacting us.

9. Your Rights

You may:

  • Access, update, or delete your account information via Settings
  • Export your data by contacting support
  • Delete your workspace and all associated data
  • Revoke third-party integration access at any time, including by uninstalling the Tellura app from Shopify

10. Cookies and Analytics

We use essential cookies and localStorage for authentication tokens. We do not use advertising or tracking cookies.

We use Little Friend for privacy-friendly analytics. It sets no cookies and does not store IP addresses. To connect the pages you view in one visit, it keeps a random id in your browser tab's session storage. The visit ends after 30 minutes of inactivity, and the id is gone when you close the tab. If your browser sends Global Privacy Control, your visit is only counted, never connected.

Some visits are recorded as a copy of the pages you view. We chose to show the text on our pages in these recordings. What you type or choose in forms is never recorded, email addresses and phone and card numbers stay masked, and recordings are deleted after 365 days.

Recordings include pages inside the Tellura app. On the Shopify pages they can show your product titles and copy, because that is the text on those pages. They never include your customers' data, which Tellura does not hold.

11. Changes to This Policy

We may update this policy from time to time. We will notify registered users of material changes via email.

12. Contact

For privacy inquiries, contact us at support@tellura.io. For help using Tellura, see our support page.